In 1987, natural cosmetics were still a niche segment, whereas today they have developed into a worldwide movement. Today in 2019, the pioneer lavera brand can look back on an impressive history of success and rapid growth, and for decades, the company has been among the most important growth and innovation drivers.
lavera makes every cosmetic shelf complete with effective natural cosmetics and caters to young and old with a fully diversified range of some 280 products. The very first basis sensitiv care products belong today to worldwide, popular care classics such as hand cream, dental care, facial skin care, the 2in1 shower gel (formerly shower gel).
The secret of the success is found in the multiple award-winning product quality with its diversity, along with the many innovative trend products. For lavera, only carefully selected natural ingredients are used, preferably in organic quality, as the raw materials are already monitored during cultivation and guaranteed free of residues, e.g. pesticides. lavera fulfils cosmetic desires for "everyone and everywhere" and offers natural care for every skin type and every age.
The scientists have a special passion for natural cosmetics. They leave no stone unturned to continue to improve lavera products and to develop effective natural cosmetics and, in cooperation with engineers and suppliers, more efficient manufacturing methods.
In this, the "sensitiv" standard has maintained a special significance. lavera care products are generally very highly compatible, its fragrance experience is unique, care for especially sensitive skin remains fragrance-neutral.
A pioneer spirit, a researcher's quest for adventure and the will to learn from nature and discover its secrets remain the defining factors of the lavera brand identity.
Typical to lavera is the optimal composition of several natural substances in balanced proportion. In addition to scientific know-how and state-of-the-art technology, it requires human qualities such as idealism, intuition, creativity and patience to unlock the substances in plant-based raw materials.
The consistent quality and sustainability standard is reflected in many evaluations by independent jurors. lavera is 100 % certified natural cosmetics, roughly 95% vegan. Already 900 times, lavera Naturkosmetik has received the highest ratings from the consumer test magazine, Öko-Test. lavera Naturkosmetik has already been voted for the 4th time as one of the Green Brands Germany, since 2019 also Green Brands Switzerland and Czech Republic, was among the Top 5 in 2016 in the German Sustainability Award in the category of most sustainable brands, and according to Germany's weekly magazine, Focus, is among "the best products in the category of body care" (Sept 2019) or is one of the most sustainable brands in Germany (March 2019). Internationally, the natural cosmetic brand also receives many accolades such as the "Victoire de la Beauté" in France or the "Free From Skin Award" in the UK.